Master Modern Client Acquisition With This Proven Sales and Marketing Training

Client acquisition isn't about guesswork anymore—it's about frameworks that work. Whether you're scaling your agency, launching a coaching program, or running a done-for-you offer, this training distills what actually gets clients in the door—and keeps them there.

Built for professionals ready to move with clarity and execution, this course delivers step-by-step guidance across organic and paid strategies, outbound systems, and conversion-ready sales structures. It’s not a starter kit—it’s an operating system.

A Full-Stack Approach to Lead Generation

You’re not getting one funnel. You’re getting four distinct acquisition models. Each one is built with metrics, examples, and tested messaging.

Funnel #1: Facebook Group Lead System

Grow and monetize your own Facebook group with detailed modules on:

• Group setup and community growth
• Content strategies and daily publishing templates
• Email follow-up systems that build interest without spamming
• Delegation workflows to outsource content creation
• KPI dashboards to measure group funnel effectiveness

Funnel #2: Paid VSL (Video Sales Letter)

A no-fluff framework for building profitable ad funnels using VSLs:

• Messaging and positioning walkthroughs for both direct and indirect VSLs
• Campaign setup using Facebook ads and proven templates
• Tech integration and funnel architecture
• Ad copy breakdowns and critique-based examples
• Warning signs to avoid that silently kill campaigns

Funnel #3: IG Shoutouts for Fast Visibility

Tap into Instagram influencer audiences without building a personal brand. This includes:

• A walkthrough of how shoutouts drive opt-ins and appointments
• Strategic insight from Cole & Bashar on implementation
• Templates to brief influencers quickly and correctly

Funnel #4: End-to-End Cold Email

A complete system to generate leads without paying for ads:

• Cold email writing frameworks for initial and follow-up messages
• Deliverability techniques and inbox health strategies
• Sourcing and lead scraping methods
• Call structure and triage call templates
• SMS and messenger follow-ups to lift show-up rates

Converting Leads With Trained Setters

Most programs stop at generating leads. This one goes deeper. The dedicated MDR (Marketing Development Rep) training shows how to qualify, nurture, and set appointments across every funnel.

You’ll learn:

• Full script packages for outbound calls and DMs
• Systems for high intent and low intent traffic
• KPI measurement for both VSL and group funnels
• Aloware implementation to streamline outreach
• Troubleshooting processes to handle pipeline breakdowns

Marketing Channels Covered (And What You’ll Learn)

Email & SMS

• Deliverability training to avoid spam folders
• Campaign templates to stay top of mind
• List segmentation and automation flows

YouTube Ads

• Scripts based on top-performing 7-figure accounts
• Ad filming and editing best practices—even with just an iPhone
• Funnel setups and targeting using Google Ads Manager
• Retargeting systems and tracking setups using GA4

Facebook Ads

• Step-by-step Meta ad manager training
• Funnel testing and scaling strategy
• Audience testing and LLA (lookalike audience) usage
• Retargeting structure and campaign optimization

TikTok Ads

• Creative strategy and ad structure
• Campaign setup and scaling logic
• A/B testing strategies and performance diagnosis

Advanced Sales Training to Close Appointments

No client acquisition engine is complete without a reliable sales process. The course includes:

• Discovery frameworks using “Problem-First” and “Goals-First” syntax
• Live call breakdowns by Cole for real-world sales insight
• Pitch creation using tested offer structures and delivery methods
• Subcommunication and tonality guidance for advanced persuasion
• Note-taking workflows to reduce call fatigue and improve follow-through

Real Tools. Real Execution.

This isn’t a motivational lecture series. It’s a working blueprint.

With breakdowns of real sales calls, ad campaign reviews, scripts for multiple traffic types, and advanced technical setup tutorials, the course equips you to execute—not just theorize.

Whether you’re the founder running your own pipeline or leading a team, every module brings practical systems that scale.

Who This Course Is Built For

• Agencies looking to drive consistent leads without referrals or word-of-mouth
• Coaches and consultants who want to scale group programs or 1:1 services
• Closers and setters seeking better appointment quality and structure
• Freelancers turning toward a productized or hybrid model
• Sales leaders training new hires on outbound and inbound acquisition

Get Full Access Today

Everything is ready. It’s organized, systemized, and built to work as a whole.

Final Thoughts

There are plenty of courses with flashy promises. This one is different. It doesn’t sell fluff or trends—it delivers architecture.

If you’ve been juggling tactics and wondering why things don’t click, this is the strategic backbone you’ve been missing. Make it your edge.